Money Talks for Four State NCAA Schools - KOAM TV 7

By: Brandon Spiegel

Money Talks for Four State NCAA Schools


Intercollegiate athletics is big business. Last school year MIAA schools spent an average of 4 million dollars. Still school are looking for more.

According to a Department of Education report Missouri Southern brought in more than 100 thousand dollars profit in the 2009-2010 school year.

"What's interesting about those numbers, you may look at that and say, well you brought in more than you expended, but some of that is endowment money, because we do reflect that in the report. So what were trying to do is build for the future because the resources are not going to grow and grow and grow," said Missouri Southern Athletic Director Jared Bruggeman.

Southern's border rival, Pittsburg State University's revenue equaled it's expenses.

"In our world we try to operate at a break even perspective again like any other department on campus. I mean we don't have revenues in the 5 and 6 figures to carry forward to the next fiscal year. We try to be very frugal with the money we raise through our fund drive and through our cooperate sponsorships," said Pittsburg State Athletic Director Jim Johnson.

But when comparing the two schools total revenue there's more than a million dollar difference. Pittsburg State is 2nd in the MIAA in total revenue bringing in almost 6 million a year.

"The large majority of ours would be from football, 5 or 6 home football games an we're very fortunate in that regard that our fan base supports a game day environment at Pittsburg really un like any where else in division two," said Johnson.

Missouri Southern sits right in the middle of the pack at number 6, bringing in just more than 3.5 million.

We have pressure to be successful, in a lot of areas. And part of that is you can only be successful in a certain amount of resources, so we have to increase our resources to become more successful, and get up to that caliber. So absolutely, do we have pressure," said Bruggeman.

One of Pitt State's main sources of revenue is it's students.

"We have an athletic fee where all students at Pitt State have chosen to tax themselves to support the athletic program because they see the benefit of that program for the institution as a whole," said Johnson.

The student athletic fee adds up to about 1.4 million dollars for pittsburg state, and while athletic departments bring in millions, it also spends millions of dollars with most money going to scholarships for student athletes.

"On average student athletes are about 20 percent scholarship, which don't get me wrong that wonderful, but when you think that means 80% of the bill they're paying themselves," said Bruggeman.

And as expense will rise in the future both athletic departments are preparing.

"Were trying in a sense to build our reserves, build our endowments, so that the university will ween us to an extent that they do," said Bruggeman.

"We have to continue to rely on the help of our boosters and our alums fund raising is going to become more and more of an issue, more and more of a job, not just for athletics but for the institution as a whole," said Johnson.

So if the big business is going to continue to run..athletic departments will need to find ways to fund.

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