Quantcast

New logo to go with new Joplin tourism campaign - KOAM TV 7

New logo to go with new Joplin tourism campaign

Updated:

Travelers across the county will soon see a new campaign that may connect them to Joplin.

Joplin Convention and Visitor's  Bureau entered an agreement with an advertising firm this February.

Those familiar with the old logo will notice a more simple design with a motto that has several meanings - "Joplin America.  Discover Missouri's hometown."

Joplin Convention and Visitors Bureau Director Patrick Tuttle says the notion of redesign was around before last year's tornado.

"New campaign, new branding, the old one had somewhat of a cartoonish feel and at the time it was tied to Festival of the Four States and Boomtown Days and several things that we were doing as a city, it fit in very well," says Tuttle.

Many Joplin residents know their hometown.  But to those who've never known of the Joplin area before, it is now tied to the May 22, 2011 tornado.

"People want to know what happened, they want to see what happened and it's a testimony to our city, the strength of our city, that we can rebuild and carry this through," says Joplin resident Steve Lenger.

Tuttle says the new logo has no definite meaning.

"As we go national it's more about that Joplin is a crossroads," says Tuttle.  "Joplin has been this point since the mining days.  It's been the focal point that all the miners have come to, it's a focal point now when we talk about recovery management.  The star is a new direction."

Some residents say the CVB can even take it a step further.

"Possible something that shows that we're a part of the big picture," says Joplin resident Linda Miller.  "We're not just Joplin.  We're a part of the world, and the world has helped us."

Joplin City Council members approved a bid from a Kansas City based company called Propaganda Communications.  The two year contract is $60,000, paid for with Joplin's hotel motel tax that is designated for CVB use.

"You talk about changing stationary, and changing over business cards, it's putting together a national campaign and all those ads, what those ads look like," says Tuttle.

The CVB says Propaganda Communications will also do demographic studies across the country to make sure Joplin's new tourism logo will shine at its best.

The CVB says many of Joplin visitors prior to the tornado were ones "passing through".  The CVB says these types of travelers are now coming back to the area.

Some marketing tools being used include Joplin's history, nature trails and of course the city's perseverance to survive disaster.

  • Local NewsMore>>

  • Southeast Kansas Roofers react to Kansas Roofing Act

    Southeast Kansas Roofers react to Kansas Roofing Act

    Monday, March 31 2014 3:56 PM EDT2014-03-31 19:56:28 GMT
    An act passed by Kansas leaders was to ensure homeowners in the state would avoid doing business with unethical or "fly-by-night" roofing contractors.More >>
    An act passed by Kansas leaders was to ensure homeowners in the state would avoid doing business with unethical or "fly-by-night" roofing contractors.More >>
  • Carl Junction school district partners with Freeman Health to give students access to medical clinic near school

    Carl Junction school district partners with Freeman Health to give students access to medical clinic near school

    Wednesday, August 20 2014 7:31 PM EDT2014-08-20 23:31:44 GMT
    Carl Junction has partnered with Freeman Health System to create the next best thing to a school-based clinic. Students will get priority access to the Carl Junction Family Medicine Clinic including transportation but all only if parents agree.Nurse Bridget Day at Carl Junction high school has regular visitors taking medications. But some come in needing more health care and now she can send them to the Carl Junction...More >>
    Carl Junction has partnered with Freeman Health System to create the next best thing to a school-based clinic. Students will get priority access to the Carl Junction Family Medicine Clinic including transportation but all only if parents agree.Nurse Bridget Day at Carl Junction high school has regular visitors taking medications. But some come in needing more health care and now she can send them to the Carl Junction...More >>
  • Federal Funds Help Provide Medical Care to Afton, OK Community

    Federal Funds Help Provide Medical Care to Afton, OK Community

    Wednesday, August 20 2014 5:34 PM EDT2014-08-20 21:34:15 GMT
    Thanks to federal grants, a small town community that has been battling poverty conditions is now able to receive affordable medical treatment. And with future plans to expand and provide even more specialized care, the staff at this clinic are ready to serve anyone who walks through the door. More >>
    Thanks to federal grants, a small town community that has been battling poverty conditions is now able to receive affordable medical treatment. And with future plans to expand and provide even more specialized care, the staff at this clinic are ready to serve anyone who walks through the door. More >>
Powered by WorldNow

KOAM - Licensed to Pittsburg, Kansas
Send tips, ideas and press releases to: tips@koamtv.com
Send newsroom questions or comments to: comments@koamtv.com
Phone: (417) 624-0233 or (620) 231-0400
Web comments or questions: webmaster@koamtv.com
Newsroom Fax: (417) 624-3158

Powered by WorldNow All content © Copyright 2000 - 2014 WorldNow and KOAM. All Rights Reserved. For more information on this site, please read our Privacy Policy and Terms of Service.