Travelers across the county will soon see a new campaign that may connect them to Joplin.
Joplin Convention and Visitor's Bureau entered an agreement with an advertising firm this February.
Those familiar with the old logo will notice a more simple design with a motto that has several meanings - "Joplin America. Discover Missouri's hometown."
Joplin Convention and Visitors Bureau Director Patrick Tuttle says the notion of redesign was around before last year's tornado.
"New campaign, new branding, the old one had somewhat of a cartoonish feel and at the time it was tied to Festival of the Four States and Boomtown Days and several things that we were doing as a city, it fit in very well," says Tuttle.
Many Joplin residents know their hometown. But to those who've never known of the Joplin area before, it is now tied to the May 22, 2011 tornado.
"People want to know what happened, they want to see what happened and it's a testimony to our city, the strength of our city, that we can rebuild and carry this through," says Joplin resident Steve Lenger.
Tuttle says the new logo has no definite meaning.
"As we go national it's more about that Joplin is a crossroads," says Tuttle. "Joplin has been this point since the mining days. It's been the focal point that all the miners have come to, it's a focal point now when we talk about recovery management. The star is a new direction."
Some residents say the CVB can even take it a step further.
"Possible something that shows that we're a part of the big picture," says Joplin resident Linda Miller. "We're not just Joplin. We're a part of the world, and the world has helped us."
Joplin City Council members approved a bid from a Kansas City based company called Propaganda Communications. The two year contract is $60,000, paid for with Joplin's hotel motel tax that is designated for CVB use.
"You talk about changing stationary, and changing over business cards, it's putting together a national campaign and all those ads, what those ads look like," says Tuttle.
The CVB says Propaganda Communications will also do demographic studies across the country to make sure Joplin's new tourism logo will shine at its best.
The CVB says many of Joplin visitors prior to the tornado were ones "passing through". The CVB says these types of travelers are now coming back to the area.
Some marketing tools being used include Joplin's history, nature trails and of course the city's perseverance to survive disaster.
KOAM - Licensed to Pittsburg, Kansas