The new nutty holiday confection is inspired by The Story of Christmas Brittle, a children’s storybook written by Peanut Butter & Co. Founder Lee Zalben.
New York, NY (PRWEB) December 03, 2012
‘Tis the season to be nutty! To celebrate the holidays, Peanut Butter & Co. is pleased to introduce Christmas Brittle™, a sweet new treat inspired by the children’s storybook The Story of Christmas Brittle by Peanut Butter & Co. Founder Lee Zalben.
“It tastes like Christmas!” exclaims the mayor’s wife after trying Ma’s brittle in the storybook. Ma and Pa Davis and their little ones are unexpectedly invited to the fanciest Christmas party in the county. While they live a simple, happy life on a peanut farm, they lack the means to provide an expensive present for the party’s annual gift exchange. With a little luck, quick thinking, and good old fashioned ingenuity, the family comes up with a unique and delicious solution to their problem – Christmas Brittle!
Made with USA-grown peanuts and a special blend of cinnamon, allspice, cloves, ginger, and nutmeg, the Christmas Brittle™ confection recreates Ma’s holiday-inspired recipe from the storybook. The Story of Christmas Brittle and the Christmas Brittle™ are being sold as a gift set at a special introductory price of just $10. The gift set is available for a limited time at http://www.ChristmasBrittle.com and at the Peanut Butter & Co. Sandwich Shop in New York City’s Greenwich Village.
“At Peanut Butter & Co., we’re just nuts about the holidays,” said Zalben. “This year, we hope to spread some holiday joy with The Story of Christmas Brittle storybook and the Christmas Brittle™ candy it inspired.”
About Peanut Butter & Co.
Peanut Butter & Co. began in 1998 as a cozy little sandwich shop in Greenwich Village, NYC and has since become one of the fastest growing natural/specialty food companies in the US. The company’s ten varieties of all natural, flavored peanut butter are available in over 15,000 supermarkets and specialty food stores, including Kroger, Safeway, Target, Walmart, and Whole Foods. Dark Chocolate Dreams, the company’s chocolate flavored peanut butter, is the #1 selling all natural chocolate nut spread in the country (Source: IRI). Peanut Butter & Co. brand peanut butter is made exclusively from USA-grown peanuts and contains no cholesterol, no trans-fats, no partially hydrogenated oils, and no high fructose corn syrup, and is both dairy-free and gluten-free. Find out more at http://www.ilovepeanutbutter.com, http://www.facebook.com/PeanutButterCo, and http://www.twitter.com/PeanutButterCo.
About Lee Zalben
Lee Zalben, a.k.a. “The Peanut Butter Guy,” is the Founder & President of Peanut Butter & Co. Lee is also the author of The Peanut Butter & Co. Cookbook and writes the weekly That’s Nuts column for the James Beard Award-winning food blog Serious Eats.
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