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SOURCE Canadian Beverage Association
CBA Agrees that Education is Key to Reducing Childhood Obesity
TORONTO, March 4, 2013 /CNW/ - The Canadian Beverage Association (CBA) agrees that childhood obesity is a complex health issue. We support the Health Kids Panel position that education will play a major role in helping to reduce childhood obesity and we believe that the beverage industry can be part of that solution by offering Ontario families the tools and products necessary to help make informed beverage decisions for themselves and their families.
Canadian research shows that 87% of Canadians feel that the government should be educating the public about changing their behaviour1. The Canadian Beverage Association and its members have undertaken a number of concrete and meaningful actions to responsibly market their products and help promote healthy active lifestyles.
"The Canadian Beverage Association supports the Panel's focus on education and information," said Jim Goetz, President, Canadian Beverage Association. "Our members have voluntarily implemented a number of initiatives, including Clear on Calories, our guidelines on marketing to children and our school beverage guidelines, to help provide Canadians with the information they need to help make informed beverage decisions for themselves and their families."
In February 2011, the industry launched Clear on Calories, a front of pack caloric labeling initiative designed to help Canadians understand the caloric content of beverages so they could make more informed purchasing and consumption decisions for themselves and their families. Clear on Calories:
Marketing of Beverages in Canada
The Canadian Beverage Association is the national trade association representing the broad spectrum of brands and companies that manufacture and distribute the majority of non-alcoholic refreshment beverages consumed in Canada.
1 Ipsos Research, January 2011 for Refreshments Canada
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