Viralheat, the social media marketing suite provider, joins Marketo LaunchPoint
SAN MATEO, Calif., March 5, 2013 /PRNewswire/ -- Viralheat, the social media marketing suite provider, joins Marketo LaunchPoint, the most complete ecosystem of marketing solutions. Marketo® LaunchPoint™ is not just a place for technology integration, but is also an easy, powerful and complete hub for marketing professionals.
All-in-One Social Media Marketing Suite Complements LaunchPoint Ecosystem
Viralheat's all-in-one social media marketing suite makes it easy for social media marketers to manage, monitor, analyze, and engage across multiple platforms. Marketers can connect all of their social accounts for individual or cross-channel publishing and easy access to mentions about their company, brand, or keyword searches. Viralheat also provides detailed reporting and analytics across Twitter, Facebook, Pinterest, YouTube, and the social web. The tool's built in sentiment analysis identifies mentions as negative or positive while its Human Intent technology identifies potential sales leads and packages them in a downloadable Excel or CSV format that can be imported into a CRM suite like Salesforce or a Marketing platform like Marketo.
Marketo LaunchPoint is the most complete ecosystem of innovative marketing solutions. The ecosystem offers marketers products and services ranging from: content marketing, top-of-the-funnel conversion, lead data, social media, analytics & big data, and lifecycle marketing. As a Marketo partner, Viralheat is now available in LaunchPoint.
"Our goal is to help social media marketers exceed their social media goals by providing a single application from which to manage all of their social media activity," said Vishal Sankhla, co-founder and CTO of Viralheat. "We're excited to become a LaunchPoint partner with Marketo whose goals are also to make marketers more effective."
"Today's marketers recognize that social media can no longer be ignored," said Robin Bordoli VP, Partner Ecosystems at Marketo. "Viralheat's ability to give marketers a social command center will help them get ahead of the curve. We're excited to have Viralheat join Marketo LaunchPoint and offer this value to our customers."
Viralheat is the unified social media marketing suite for businesses. Trusted by more than 12,000 brands worldwide, Viralheat combines social media management and intelligence in a single platform encompassing account management, monitoring, engagement, and analytics. With its comprehensive platform and flexible pricing, Viralheat easily scales as your social media and business goals evolve. Viralheat is headquartered in San Mateo, California. For more information, visit www.viralheat.com.
About Marketo: Marketing Software. Easy, Powerful, Complete. ?
Marketo uniquely provides easy-to-use, powerful and complete marketing software that propels fast-growing small companies and global enterprises alike. Marketo® marketing automation and sales effectiveness software streamlines marketing processes, delivers more campaigns, generates more win-ready leads, and dramatically improves sales performance. With proven technology, comprehensive services and expert guidance, Marketo helps thousands of companies around the world turn marketing from a cost center into a revenue driver.
Known for providing breakthrough innovation and fueling explosive growth, in both 2011 and 2012 Marketo received the CRM Market Leaders Awards Winner for Marketing Solutions by CRM Magazine. Salesforce.com customers also honored the company with the AppExchange Customer Choice Awards for 2012 in the marketing category.
Marketo and the Marketo logo are trademarks of Marketo, Inc. All other trademarks are the property of their respective owners.
©2012 PR Newswire. All Rights Reserved.