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SOURCE Chrysler Group LLC
AUBURN HILLS, Mich., March 5, 2013 /PRNewswire/ -- From March 7-10, 2013, Chrysler Group LLC will bring interactive vehicle exhibits to the Oklahoma City International Auto Show, including a ride-along test track simulating off-road driving and a multi-brand vehicle test drive.
Fans test driving the 2013 Ram 1500, recently named 2013 North American Truck/Utility of the Year, may be eligible to receive two complimentary tickets to attend the Ram National Circuit Finals Rodeo (RNCFR) while ticket supplies last.
"We are proud to be a part of the Ram Rodeo Series and to give our mutual fans the opportunity to ride and drive the most innovative lineup of full-size pickup trucks on the market," said Fred Diaz, President and CEO – Ram Truck Brand and Chrysler de Mexico. "The Ram Truck test drive will be engaging and memorable for riders as they experience the refined interior, capabilities and handling of the Ram 1500, 2500 or 3500."
As part of the multi-brand vehicle test drive, attendees will have the opportunity to get behind the wheel of their favorite Chrysler, Jeep®, Dodge, Ram, and FIAT brand vehicles from 11:00 a.m. to 6:00 p.m. March 8 and 10:00 a.m. to 6:00 p.m. March 9 and 10.
The 28th annual RNCFR, taking place from April 4 – 6, at the State Fair Arena in Oklahoma City will showcase national championship rodeo competitions from across the country competing in the seven traditional rodeo events, including saddle bronc riding and steer wrestling. The RNCFR will feature performances by country music stars following the events taking place on April 5 and 6.
For the last 32 years, the Ram Truck brand has proudly sponsored the Ram Rodeo Series. Starting with only 18 events in 1981, the Ram Truck brand and local Ram Truck brand dealerships have teamed up to host over 560 rodeos a year, across the United States. The Ram Rodeo Series was created to be an experience to showcase the sport as it blends local dealer involvement, while paving the way for future generations of cowboys and cowgirls through scholarships, auctions and various initiatives.
About Chrysler Group LLC
Chrysler Group LLC, formed in 2009 to establish a global strategic alliance with Fiat S.p.A., produces Chrysler, Jeep, Dodge, Ram, Mopar, SRT and Fiat vehicles and products. With the resources, technology and worldwide distribution network required to compete on a global scale, the alliance builds on Chrysler Group's culture of innovation, first established by Walter P. Chrysler in 1925, and Fiat's complementary technology that dates back to its founding in 1899.
Headquartered in Auburn Hills, Mich., Chrysler Group's product lineup features some of the world's most recognizable vehicles, including the Chrysler 300 and Town & Country, Jeep Wrangler, all-new Dodge Dart, Ram 1500, Jeep Grand Cherokee SRT8 and Fiat 500. Fiat contributes world-class technology, platforms and powertrains for small- and medium-size cars, allowing Chrysler Group to offer an expanded product line including environmentally friendly vehicles.
About Ram Truck Brand
The Ram Truck brand continues to establish its own identity and clearly define its customer since its launch as a standalone vehicle brand. Creating a distinct brand for Ram trucks has allowed the brand to concentrate on how core customers use their trucks and what new features they'd like to see. Whether focusing on a family that uses its half-ton truck day in and day out, a hard-working Ram Heavy Duty owner or a business that depends on its commercial vehicles every day, Ram has the truck market covered.
The Ram Truck brand has the most innovative lineup of full-size trucks on the market. Ram Truck has emerged as a full-size truck leader by investing substantially in new products, infusing them with great looks, refined interiors, durable engines and features that further enhance their capabilities. Truck customers, from half-ton to commercial, have a demanding range of needs and require their vehicles to provide high levels of capability. Ram trucks are designed to deliver a total package.
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