Bank partners with schools to show team spirit - KOAM TV 7

Bank partners with southwest Missouri schools to show team spirit



Banks Partner with Local Schools to Show Team Spirit
Consumers increasingly express themselves through mascot debit cards

JOPLIN, MO, (August 14, 2013) — It is back to school time in Missouri, and students and parents across the state are getting ready to cheer on their teams for another school year. The excitement of a new year is the perfect time for local school enthusiasts to ask their bank about affinity card options that support their school. Arvest has placed a growing focus on forging local partnerships and appealing to consumer's community spirit by offering debit cards featuring area school mascots. The bank currently offers more than 100 local affinity cards across Arkansas, Kansas, Missouri and Oklahoma.

In Southwest Missouri, Arvest customers can get the following debit cards with school logo: Missouri Southern State University Lions, Crowder College Roughriders, Neosho Wildcats, Carl Junction Bulldogs, East Newton Patriots, Monett Cubs, Lockwood Tigers, Nevada Tigers, and Webb City Cardinals. Arvest works directly with the local schools to create the school branded debit cards.

"Arvest is dedicated to supporting our community and we know our customers want to show their pride and support for local schools and organizations," said Amy Howe, Arvest Bank marketing officer for the Joplin region.  "We are consistently working with our area schools to co-brand their organization and Arvest by providing cards unique to each school. We have several new school cards in the works that should be available to our customers soon."

Arvest was recently ranked as the 45th-largest debit and credit card issuer in the United States, according to The Nilson Report.

Affinity debit cards are not a new trend, but their growth in popularity has resulted in a rising number of options for consumers. Personalized debit cards allow customers to choose a specialty design for their card – from a picture of a customer's pet to their local high school sports teams or a particular area of interest.

Arvest Bank first issued affinity cards in 2008 in Northwest Arkansas, with a card featuring the logo of Minor League Baseball's Northwest Arkansas Naturals. The bank launched a full affinity card program in 2011 that took the trend even more local, as they developed cards for area schools. Just in the past year, Arvest has doubled the number of options for affinity cards for their customers and now offers 134 designs. The designs range from local high school mascots to a quirky mustache design, and even more options are coming soon. More than 120,000 Arvest customers currently use affinity debit cards.

New Arvest customers can get affinity cards at no extra cost. For those who request an affinity card to replace an existing card, there is a one-time replacement charge of $5. Arvest charges no debit card usage fees.  Those interested in partnering with Arvest to create a new affinity card can inquire at any local branch.

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