NEWS RELEASE ISSUED AUGUST 23, 2013 BY THE WYANDOTTE NATION:
Fire & Ice: D.A.R.E. car sends message, attracts attention
The Wyandotte Nation Tribal Police Department's new D.A.R.E. car is sure to turn heads and capture attention, and that is just what D.A.R.E. Officer Ken Brodrick is hoping for.
"It will be a ‘kid magnet' where it will draw them out. When they see this car, hopefully they will realize what DARE stands for," said Brodrick, who has been teach D.A.R.E. the past 18 years, the last few with the WNTPD. "It's not just about saying no to drugs, it's about how to make good decisions; life skills; it's about making good, positive friends. Hopefully they see that and it will be a constant reminder to them. I'll use it as a tool to make conversation with the students."
The new Chevy Camaro, purchased in June to replace the older D.A.R.E. vehicle, features a design concept of fire and ice. A concept Brodrick developed himself.
It features ice melting from the front bumper toward the back of the car where fire highlights the vehicle. It features the D.A.R.E. program, the tribal police department logo, and several messages designed into the different graphic elements. Messages such as, "It's easier to stay off drugs then to get off drugs."
For Brodrick, 56, it's a dream come true.
"I had this dream years ago of fire and ice - the ice melting and putting out the fire. The fire being the drugs, the bad decisions, the not resisting and giving into peer pressure," he said. "DARE teaming up with the police department is the ice and water coming back and putting out the fire.
"I finally found someone who could take what was in my mind, a dream, and put it on the car and bring it to life. It's like Disneyworld where dreams do come true. Never give up on your dreams. It's a great thing."
Taking the concept and making it a reality was the work of Brian Shivley and Prime Elements, based out of Carthage, Mo.
"We went with two-prong approach. What we tried to do is accomplish a really cool looking car. So people would be attracted to it, so it had that ‘wow' factor," Shivley said. "But then we also tried to do a bunch of Easter eggs down in the design so as people came closer to it, it would give officers time to have conversations with the kids because it keeps them looking at the car. That was the approach – a big ‘wow' factor from far away and the Easter egg hunt when they get close."
Shivley said it took a team of designers to do the wrapping, led by primary designer Trevor Smith.
As for the finished design, he said, "I'm thrilled with it. Ken came up with a great idea. It really translated to the car. You can't go wrong with American muscle."
Brodrick said he has already been priming the students for it and said he had many asking already when they would get to see it. It's that sort of enthusiasm he and the Wyandotte Nation Tribal Police Department are hoping to build off of and reach more students.
The lights and other emergency equipment for the vehicle will be installed in September.
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