SAN FRANCISCO, Sept. 9, 2013 /PRNewswire/ -- Life360, the leading location and communication app for families, today announced the launch of Circles, a much-anticipated feature that allows Life360 users to create private groups for extended family, friends, caregivers and more.
"As we continue to grow, our team remains focused on how to extend and integrate the app into additional areas of everyday life for families," said Chris Hulls, co-founder and CEO of Life360. "Our users have been telling us how they wish there was a way to stay connected with non-family members, such as close friends, babysitters, dog walkers, Little League teams and more. Circles offers exactly what our users have asked for, with the ability to set custom privacy controls appropriate for each Circle, and will encourage more people to join and enjoy the convenience of using the Life360 app."
Circles are private and invite-only. Circle members can send messages, share their locations, and utilize Life360's popular check-in feature discreetly with each Circle. Users can easily pause their own location sharing, perfect for Circles that do not need to be "always on." Currently, users can set up an unlimited number of Circles within the app.
Founded in 2008, Life360, which recently surpassed 42 million users, is a free app for iOS and Android that uses location-based technology to help its users stay connected throughout the day via a private map and chat stream, regular check-ins, and "panic alerts" when needed. Earlier this year, Life360 added "Places," a popular geo-fencing feature that allows users to designate their favorite locations and receive automatic alerts when family members arrive. Also this year, Life360 launched a Premium product, which users can sign up for at $5 per month or $50 per year. Life360 Premium provides access to a 24/7 Live Advisor, roadside assistance, unlimited use of Places, expanded location history, $100 in stolen phone protection, and location lookups for non-smartphones.
In July 2013, Life360 announced it had raised $10 million in Series B funding led by DCM Ventures with participation from existing investors. Life360 is using the capital to help fund strategic growth initiatives including product enhancements, distribution and localization of the app for international markets and product integration with partners in the home security and automotive sectors.
Life360 is the leading location and communication app for families available for Android and the iPhone. Using location-based technology, Life360 enables families to share their locations, know when someone needs help and communicate easily with in-app messaging. The app operates in a convenient and secure way that does not interfere with busy schedules or personal freedom. Founded in 2008, Life360 placed first in Google's Android Developer Challenge in that same year and has received funding from several prominent investors. For more information, visit www.life360.com.
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