FROM U.S. CELLULAR
Coupon clipping gone mobile
Smartphones can be used to make saving money simpler and easier
JOPLIN, Mo. – September is National Coupon Month, and while Juniper Research reports that only about 1 percent of all print coupons issued are ever redeemed, mobile coupon redemption rates are 10 times higher, a clear indication that mobile access to coupons makes it easier than ever to save. Coupons often go unused because they are forgotten or lost, but with smartphones, savings can be stored and available at a moment's notice.
According to a recent survey¹, 39 percent of U.S. Cellular (NYSE: USM) smartphone users said they use their mobile device for shopping and of those, 54 percent regularly use it to find and use coupons.
One popular app that mobile couponers use is The Coupons App, which gives users real-time coupons and deals each day for nearby places. Download this free app from the Google Play Store and get regular updates on the best coupons in your area right on your device with U.S. Cellular's high-speed network. As an added savings bonus, the app also locates the lowest gas prices near you.
"Nearly 70 percent of our customers polled said they don't use their phones to their full potential, and using them to save and manage coupons is an easy way get more out of your device," said Tommy Arens, director of sales for U.S. Cellular in Joplin. "It's just one of the many ways smartphone users can make their lives simpler and easier."
SnipSnap, is another nifty coupon app that will ensure that you never leave your coupons behind or let them expire. With this app, use a smartphone, like the Samsung GALAXY S® 4, to simply take a photograph of the coupon. Once you snap a picture of the deal, it will store the coupon on your device and will even send expiration date alerts to ensure you don't miss out on savings. If you don't have any coupons lying around to scan, you can search coupons your friends and family have snipped by using the Discovery feature on the app, which connects you to your contacts that also use SnipSnap.
Another advantage of mobile couponing is the space it frees up in your wallet, and you can streamline your wallet even more with the Key Ring App. Key Ring allows users to scan barcodes on loyalty cards, membership cards and coupons in order to save them on their devices. Instead of missing out on rewards points while out shopping, all of your cards and coupons can be kept organized and in the palm of your hand.
"Families are already relying on technology in their daily lives, and U.S. Cellular is pleased to provide tips, tricks and tools to help people use this technology to fit their needs, save money and enjoy better moments with family and friends," Arens said.
¹ Between April 1-5, 2013, a total of 527 online interviews were conducted among U.S. Cellular post-paid customers by Consumer Insights, in partnership with Directions Research Inc.
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