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SOURCE Symphony EYC
PALO ALTO, Calif., Oct. 15, 2013 /PRNewswire/ -- Symphony EYC, a global leader in delivering ROI for retailers and manufacturers using customer insights to drive execution, today announced that Anderson Research International, a leading sales and marketing agency, is using the Symphony EYC Localized Assortment Management and Retail Space Planning as an integral part of its merchandising and planning services. The team at Anderson Research International is comprised of retail space planning technologists that rely on Symphony EYC to create planograms and customized merchandising to increase sales and boost customer satisfaction at its customers.
Anderson Research International provides retail merchandising, marketing and customer support services to manufacturers in the consumer packaged goods industry. The agency works closely with retailers to plan, execute and sell with a team of category management and retail space planning technology professionals analyzing the best placement for products.
"Anderson Research International is dedicated to helping its clients move products on and off the shelf as quickly and profitably as possible," said Samuel Rivera, Vice President, of Retail Solutions at Anderson Research International. "Symphony EYC's Localized Assortment Management and Retail Space Planning is a flexible, easy-to-use offering that provides us the tools we need to help our clients succeed. Symphony EYC enables us to work closely with retailers and manufacturers enhancing merchandising and category management at the store level, decreasing out-of-stocks and time-to-shelf and increasing sales and profitability."
"Anderson Research International improves customer service by working closely with manufacturers and retailers to ensure optimal category and merchandising management. With Symphony EYC, Anderson Research International helps its clients gain a competitive advantage through strategic merchandising analytics," said Bob Ferraro, VP Sales. "Space management benefits both retailers and manufacturers -- it helps increase sales, reduces costs and improves overall customer satisfaction in a demanding economic climate. Through the combination of expertise and technology, Anderson Research International is providing an invaluable service to all of their customers."
Symphony EYC's Localized Assortment Management and Retail Space Planning is a collection of powerful, market-proven software solutions that give customers the ability to automate planogram production while enabling consistent, accurate execution of category plans and new product launches at any required granular level.
About Anderson Research International
Anderson Research International LLC is a full-service marketing research consulting firm. We provide syndicated consumer research products through an integrated process that combines tested scientific research methodologies with innovation in modern application. Through careful investment in key technology. We offer the best variety of research products for companies to increase their understanding of the market and their relationship with consumers. Along with a professional staff, we champions service by encompassing research, thought leadership, industry engagement, benchmarking and expert analysis providing the highest quality reachable. ARI research approach empowers clients with leadership to transform business performance.
About Symphony EYC
Symphony EYC delivers ROI for retailers and manufacturers by using customer insights to drive execution through software and services that enable a better customer experience and optimized operations. The solutions optimize multi-channel customer engagement strategies, assortment, merchandising, marketing, inventory fulfillment, store operations and supply chain execution ensuring multi-channel connectivity of both the customer experience and retail operations. Deployed in over 70 countries, Symphony EYC is a strategic partner to leading retailers and manufacturers worldwide enabling them to differentiate against the competition, improve productivity and deliver value to the bottom line. More at www.eyc.com and follow us on twitter @SymphonyEYC.
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