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Crawford County wins award at Kansas Tourism Conference - KOAM TV 7

Crawford County wins award at Kansas Tourism Conference

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NEWS RELEASE ISSUED BY THE CRAWFORD COUNTY CONVENTION & VISITORS BUREAU

CRAWFORD COUNTY WINS AT KANSAS TOURISM CONFERENCE

The Crawford County CVB’s Sports Facilities Guide was awarded top prize for Community Awareness

TOPEKA, KS — The Crawford County Convention & Visitors Bureau was awarded top honors for their marketing efforts by the Travel Industry Association of Kansas (TIAK) on Wednesday. The awards were announced at the annual Kansas Tourism Conference held in Topeka. The Crawford County CVB’s Sports Facilities Guide won the award for “Community Awareness.”

The Marketing Awards are focused on overall marketing initiatives and recognizing state-level TIAK winners. This year 54 entries were submitted for seven categories. The “Community Awareness” award focused on how tourism organizations created awareness about their community, related to events, facilities, or initiatives. The Pittsburg and Crawford County Sports Facilities Guide is a comprehensive brochure, highlighting the areas sports facilities, according to Crawford County CVB Director, B.J. Harris. “We wanted an attractive piece that would shine a light on all of our great facilities. The guide also gave us an opportunity to showcase the upcoming PSU Indoor Event Center. Pittsburg will soon have one of the premiere indoor track and field venues in the country and we’re already getting people excited about its possibilities,” said Harris.

The guide was sent to sports organizations and event planners across the country in early August and has already been successful. “We’ve been contacted by several sports organizations that are interested in bringing major events to Pittsburg because of the guide,” stated Harris.

According to Harris, the success of the guide was bolstered on Wednesday night, when it received the award from TIAK. “It’s always nice to get recognition from industry peers, with the award and especially the response we have received from sports event planners, it’s definitely been a great project.”

“The Marketing Awards are a great way to recognize the outstanding efforts of the various TIAK tourism organizations throughout Kansas,” said Maila Yang, co-chair of this year’s awards and Marketing and Communications Manager for the Kansas City Kansas Convention & Visitors Bureau, Inc. “We are proud of what Kansas has to offer to tourists, and we are always looking for ways to learn from each other and highlight each other’s work as we attract visitors to Kansas.” Linda Honeyman was also co-chair of the awards.

The full list of award recipients are:

Visitor Guide (designed in-house):
Manhattan Convention & Visitors Bureau

Visitor Guide (design was outsourced):
Overland Park Convention & Visitors Bureau

Online Marketing (digital advertising, social media, e-mail marketing, website):
Lawrence Convention & Visitors Bureau

Integrated Campaign (integrates multiple sources and marketing components):
Go Wichita Convention & Visitors Bureau

Print Marketing (newspaper ads, magazine ads, brochures, direct mail, inserts, etc.):
City of Hays Convention & Visitors Bureau

Community Awareness (community events and promotions):
Crawford County Convention & Visitors Bureau

Traditional Multi-Media (TV, radio, video)—two winners:
City of Greensburg Tourism
Geary County Convention & Visitors Bureau

Each entry was judged on innovation, strategy, creativity, and execution. There were three judges:
· Cindy Maude, CEO of Callahan Creek
· Dan Lindquist, President, Creative Director, Recording Engineer and Voice Talent at Twilight Productions and Director of Client Marketing Services at WIBW Radio Group/Morris Communications.
· Lindsay Randall, Certified Radio Marketing Consultant for Morris Communications in Manhattan, Salina and Topeka.

**TIAK seeks to influence government decisions which affect the travel industry; develop programs which communicate the cultural, social and economic impact of the travel industry on Kansas and individual communities; and provide a forum for interaction among all sectors of the travel industry.

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