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SOURCE Research and Markets
DUBLIN, February 6, 2014 /PRNewswire/ --
Research and Markets (http://www.researchandmarkets.com/research/blrst5/lbs_market_in) has announced the addition of the "LBS Market in APAC 2014-2018" report to their offering.
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Encouraged by the increasing popularity of LBS, many mobile application developers are developing free LBS applications. Moreover, numerous small LBS application developers are entering the LBS market in China and Southeast Asia with innovative LBS applications at very nominal charges or almost free of charge. Furthermore, with several advanced features and location-based mapping technology, most of the location-based/oriented searches are being provided free of charge by the LBS providers. For instance, Foursquare, one of the most popular social networking applications in India, uses geo-tagging technology, which helps subscribers to find the address of various places such as pubs, bars, and restaurants in their vicinity accurately for free. Similarly, the adoption of several free LBS social media applications is higher than any other LBS application which charges the users.
According to the report, one of the main drivers in this market is the increasing adoption of location-enabled devices in India and China. The penetration of location-enabled devices in China and Southeast Asian countries is currently very low. However, the adoption of location-enabled devices such as smartphones, tablets, PNDs, sports devices, and portable LBS devices in these countries is expected to increase significantly in the next few years. This is because location-enabled devices and location-based applications are becoming very popular among the consumers in China and India.
Further, the report states that one of the major challenges in this market is the lack of knowledge about LBS among enterprises and individual consumers.
Among enterprises, many SMEs or potential mobile advertisers are unaware of location-based advertising and campaigning. In addition, due to language barriers, many potential LBS users make use of this service only to a limited extent.
The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to a SWOT analysis of the key vendors.
Key Topics Covered:
1. Executive Summary
2. List of Abbreviations
3. Scope of the Report
4. Market Research Methodology
6. Technical Specifications
7. Market Landscape
8. Market Segmentation by Usage
9. Outdoor Market Segmentation by Product and Services
10. Outdoor LBS Services Market Segmentation by Services Category
11. Market Segmentation by Devices
12. Market Segmentation by End-users
13. Geographical Segmentation
14. Key Leading Countries
15. Buying Criteria
16. Market Growth Drivers
17. Drivers and their Impact
18. Market Challenges
19. Impact of Drivers and Challenges
20. Market Trends
21. Trends and their Impact
22. Vendor Landscape
23. Key Vendor Analysis
24. Other Reports in this Series
For more information visit http://www.researchandmarkets.com/research/blrst5/lbs_market_in
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