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SurePure Announces Developments in Non-Thermal Processing of Potato Rinse Water - KOAM TV 7

SurePure Announces Developments in Non-Thermal Processing of Potato Rinse Water

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SOURCE SurePure, Inc.

NEW YORK, Feb. 26, 2014 /PRNewswire/ -- SurePure, Inc. (OTCBB: SURP) a global leader in liquid photopurification, today announced that trials using its patented photopurification system to microbiologically purify potato rinse water had proven successful.

A SurePure spokesperson said, "Potato processing plants are amongst the most water-intensive in the world. Rinse water has proven particularly difficult to clean microbiologically because its heavy starch load makes it impossible to use traditional thermal pasteurization techniques. In order to rinse potato products thoroughly, huge amounts of clean water have to be used and then dumped. This is both costly and environmentally unsound. Rinse water can carry quite significant microbiological loads. Salmonella, ecoli and other pathogens are also often present as a result of soil or fertilizer residues. It is crucial to rinse well but increasingly important to conserve water. The non-thermal SurePure system offers a real breakthrough to potato chip producers."

About SurePure

SurePure is a global leader in liquid photopurification, the green alternative to pasteurisation and chemicals. Using its patented 'Turbulator' technology, SurePure systems use UV-C light to purify microbiologically sensitive liquids such as wine, fruit juice and milk. Although designed to deliver food-grade solutions, it can also be harnessed to improve processing liquids such as water, brines and sugar syrup solutions, even animal blood plasma. SurePure's technology offers greater microbiological efficacy than conventional UV systems and is effective for both clear and turbid liquids, a world first.  SurePure offers a greener alternative to comparable heat or chemical-based processes and significant process and energy savings. It also provides opportunities for the development of innovative and differentiated products with desired consumer befits, guaranteed food safety and sound commercial benefits. Go to www.surepureinc.com for more information.

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