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"Vi Pay with Cash" Offers Additional Payment Convenience, Already Widely Embraced by Latino Community
LOS ANGELES, April 28, 2014 /PRNewswire/ -- ViSalus, Inc., the company behind the #1 90-Day weight-loss and fitness Challenge platform in North America, presents Vi Pay with Cash, a payment option designed to bring the PROJECT 10™ Challenge to consumers who use cash as opposed to other forms of payment. In particular, the company is already seeing positive results among Hispanics who conduct the majority of their business in cash transactions and currently make up more than 80% of the Vi Pay with Cash Customer base.
Vi Pay with Cash Customers can conveniently make payments 24/7 at 17,000 neighborhood 7-Eleven®, Family Dollar® and ACE Cash Express® locations in less than 60 seconds.
ViSalus Co-Founder and Chief Marketing Officer Blake Mallen states, "Over 25% of business transactions are conducted with cash. The new Vi Pay with Cash program enables us to bring The Challenge to even more people nationwide who appreciate the option to pay with cash." More than 4,000 Challenge Promoters and Customers already use Vi Pay with Cash to help bring The Challenge to those who prefer the convenience of paying in cash.
ViSalus Latino Promoter Blanca Flores says, "I'm able to connect with all the people who prefer not to use a credit or debit card in order to help them start their Challenge. As a result, many of the Promoters I'm working with now have a greater opportunity to promote The Challenge and expand their businesses. Vi Pay with Cash is having an amazing impact in my community."
Challenge Promoter Jackie Maldonado from Arizona shares her experience with Vi Pay with Cash and says, "I met a family who preferred to pay in cash and thought this would prevent them from taking on The Challenge. They were so pleasantly surprised to find out about Vi Pay with Cash that they got started on their Challenge right away."
Vi Pay with Cash plans to triple its footprint by September 2014, offering more than 55,000 locations throughout North America and Puerto Rico for people to start their Challenge through fast, safe and secure payment options.
ViSalus, Inc. is a healthy lifestyle company that is dedicated to Taking Weight Off the World.™ One person at a time. 10 lbs. at a time. Founded in 2005, ViSalus develops high-quality weight-management products and nutritional supplements that it markets and sells direct-to-consumers through an international sales force of independent promoters. ViSalus markets its products in North America under the ViSalus® brand and in Europe under the Vi™ brand, through the Body by Vi Challenge®. ViSalus is headquartered in Los Angeles, California and Troy, Michigan and is majority-owned by Blyth, Inc. (NYSE: BTH). For more information about ViSalus, please visit vi.com and follow the Vi-Community on Facebook and Twitter.
Cautionary Note Regarding Forward-Looking Statements
This press release contains forward-looking statements. Forward-looking statements are not assurances of future performance and may be identified by words or phrases such as "anticipates," "intends," "expects," "believes" and "will," and similar words and phrases. Examples of forward-looking statements in this press release relate to the planned increase in the Vi Pay with Cash footprint by September 2014. Forward-looking statements are subject to a number of factors that could cause actual results and/or the timing of events to differ materially from those set forth in this press release. Additional information about the risk factors to which we are exposed and other factors that may adversely affect these forward-looking statements is contained in the reports and filings of Blyth, Inc. ("Blyth") with the Securities and Exchange Commission, including Blyth's Annual Report on Form 10-K for the year ended December 31, 2013. Investors should not place undue reliance on forward-looking statements as predictions of future results. We undertake no obligation to update or revise any forward-looking statements to reflect developments or information obtained after the date of this press release except as otherwise required by law.
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