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SOURCE Decision Resources Group
New Manhattan Research Study from Decision Resources Group Highlights Physician Engagement Opportunities for Brands to Maximize Digital Investments in Global Markets
BURLINGTON, Mass., April 28, 2014 /PRNewswire/ -- Decision Resources Group finds that physician digital maturity and channel preference vary widely from market to market, according to data from Manhattan Research's Taking the Pulse® Global 2014 study. Because opportunities for physician engagement differ by market, marketers must target their approach in order to optimize investments.
Areas for physician engagement opportunities in China, Brazil and Australia from Taking the Pulse® Global 2014 include:
About Taking the Pulse® Global Series
Taking the Pulse® Global is Decision Resources Group's annual market research study and syndicated advisory service focused on how physicians use digital media and devices for professional purposes and pharma interaction, with the objective of helping global marketers assess opportunities for providing content, services, and support to physicians online. Manhattan Research offers the Taking the Pulse® study for Australia, Brazil, Canada, China, France, Germany, India, Italy, Japan, Mexico, Russia, South Korea, Spain, Taiwan, Turkey, United Kingdom and United States. Learn more here.
About Decision Resources Group
Decision Resources Group offers best-in-class, high-value information and insights on critical issues within the healthcare industry. Decision Resources Group's Manhattan Research product line offers insights and analysis on digital health trends among healthcare professionals and consumers in the Americas, Europe and Asia-Pacific. Find out more at www.manhattanresearch.com and www.DecisionResourcesGroup.com.
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