Quantcast

#LuckyToBe Campaign Launches - KOAM TV 7

#LuckyToBe Campaign Launches

Information contained on this page is provided by an independent third-party content provider. WorldNow and this Station make no warranties or representations in connection therewith. If you have any questions or comments about this page please contact pressreleases@worldnow.com.

SOURCE General Mills

Lucky Charms™ Celebrates the Magic of the Marshmallows Among Us

Encourages Everyone to Share Why They Are Lucky To Be

MINNEAPOLIS, June 3, 2014 /PRNewswire/ -- Lucky Charms™ cereal is launching its second annual #LuckyToBe campaign, celebrating individuality, diversity and inclusiveness. The magically delicious cereal brand is encouraging fans everywhere to share why they are #LuckyToBe [Click Here To View Video].

To view the multimedia assets associated with this release, please click: http://www.multivu.com/mnr/7235651-general-mills-lucky-charms-second-annual-luckytobe-campaign 

"We are honoring everything that makes each of us special and adds color to our world – just like the marshmallow charms in our cereal," said Michael Lenahan, associate marketing manager for Lucky Charms.  "We are celebrating everyone who is proud to live life on their own terms and love every second of it."

Lucky Charms is encouraging its fans from all walks of life to express themselves and show how they help make the world a more colorful place. Fans are asked to be part of the Luckyto.be community – sharing messages, photos and videos across social media using #LuckyToBe.  Last year, the #LuckyToBe campaign inspired more than 3 million Tumblr posts and 2 million Facebook likes from people across the country.  This year, Lucky Charms is hoping even more join the celebration, sharing why they are lucky to live in a colorful, diverse world, leaving it a little more colorful than they found it.

In addition to the #LuckyToBe online activity, Lucky Charms is participating in the Run or Dye 5K in Nashville, Tenn. on June 14th, the Stonewall Columbus Pride Festival on June 20th and 21st in Columbus, Ohio, and the Twin Cities Pride Parade/5K on June 29th in Minneapolis. Participants will be invited to share what makes them proud to be who they are and why they are "lucky to be," tagging all social posts with official campaign hashtag #LuckyToBe.  For more information and to view exclusive video content, visit http://luckyto.be.

About General Mills
General Mills is one of the world's leading food companies, operating in more than 100 countries around the world. Its brands include Cheerios, Fiber One, Haagen-Dazs, Nature Valley, Yoplait, Betty Crocker, Pillsbury, Green Giant, Old El Paso, Wanchai Ferry, Yoki, and more. Headquartered in Minneapolis, Minn., USA, General Mills had fiscal 2013 worldwide sales of US $17.8 billion.

To view the multimedia assets associated with this release, please click: http://www.multivu.com/mnr/7235651-general-mills-lucky-charms-second-annual-luckytobe-campaign

Lucky Charms #LuckyToBe Campaign Celebrates All Marshmallows Among Us

 

Lucky Charms Rainbow Martini will bring any colorful celebration to life!

 

Lucky Charms Rainbow Cake is the perfect treat for a parade pre-party or late-night bash.

 

©2012 PR Newswire. All Rights Reserved.

  • Recipes from the KOAM Morning NewsAll RecipesMore>>

  • Toasted Caprese Flatbreads Recipe

    Toasted Caprese Flatbreads Recipe

    Wednesday, August 27 2014 9:14 AM EDT2014-08-27 13:14:06 GMT

    Tuesday on KOAM Morning News... Trent Kling with the Pittsburg Farmers' Market stopped by with a recipe for toasted caprese flatbreads.

    More >>

    Tuesday on KOAM Morning News... Trent Kling with the Pittsburg Farmers' Market stopped by with a recipe for toasted caprese flatbreads.

    More >>
  • Honey Zucchini Bread Recipe

    Honey Zucchini Bread Recipe

    Wednesday, August 27 2014 9:03 AM EDT2014-08-27 13:03:14 GMT

    Eileen Nichols with the Webb City Farmer's market brings us this recipe for honey zucchini bread.

    More >>

    Eileen Nichols with the Webb City Farmer's market brings us this recipe for honey zucchini bread.

    More >>
  • Sweet & Spicy Bratwurst Recipe

    Sweet & Spicy Bratwurst Recipe

    Wednesday, August 13 2014 11:39 AM EDT2014-08-13 15:39:02 GMT
    Tuesday on KOAM Morning News... Trent Kling with the Pittsburg Farmers' Market stopped by with a recipe for sweet and spicy bratwurst.More >>
    Tuesday on KOAM Morning News... Trent Kling with the Pittsburg Farmers' Market stopped by with a recipe for sweet and spicy bratwurst.More >>
Powered by WorldNow

KOAM - Licensed to Pittsburg, Kansas
Send tips, ideas and press releases to: tips@koamtv.com
Send newsroom questions or comments to: comments@koamtv.com
Phone: (417) 624-0233 or (620) 231-0400
Web comments or questions: webmaster@koamtv.com
Newsroom Fax: (417) 624-3158

Powered by WorldNow All content © Copyright 2000 - 2014 WorldNow and KOAM. All Rights Reserved. For more information on this site, please read our Privacy Policy and Terms of Service.