June 11, 2014 – Detroit, Michigan — Since email marketing first became popular a decade and a half ago, companies have struggled to develop the best ways to reach their potential customers. Unfortunately, not much has changed and companies still default to “Ad” based marketing and spam emails simply because there is an unpalatable but predictable equation attached to those technologies 0.4% of customers will “express” intent to “click-through” and advertisement. Now take away 25% in fraud and abuse and that number is now .03% engagement.
Matthew Standish, Founder and CEO of IDInteract, says that many companies tend to just stick with what they know, even though a poor track-record of (0.4%) four tenths of one percent will actually convert. The ROI of this marketing is obviously very poor, yet, known and therefore how marketing dollars are allocated. IDInteract gathers specific information about customers and their preferences in what we call a customers digital body language from social media and elsewhere online so that companies can leverage the information for more effective marketing. Rather than just buying lists of customers to spam with emails, companies can obtain lists that offer actual value to their business.
21st Century Television is pleased to feature IDInteract, a company that is revolutionizing the industry with their unique Demand Based Marketing technology to make data valuable for the consumer. This feature story will air on June 14th, 2014 at 4:30pm EST on the Fox Business Network (as pd. prog).
Vice President of Programming for 21st Century Television, JL Haber says, “The potential for IDInteract to change how companies interact with customers is enormous, and that is to the benefit of everyone involved. We are excited about what they have to offer our viewers.”
21st Century Television is pleased to feature IDInteract on June 14, 2014 at 4:30pm EST on the Fox Business Network (as pd. prog).
About 21st Century Television
21st Century Television is an award winning business and health program that is independently produced by MMP (USA), Inc. The show provides its viewers an in depth opportunity to find solutions to the industry problems from some of the top business leaders from across the world. 21st Century Television airs on cable networks to over 100 million potential television households.
For specific market-by-market air dates and times, please e-mail Moniqueh@mmpusa.com. For more information, please visit www.tvbusinessnews.com.
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