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Company Celebrates Silver Anniversary by Relaunching Internet Portal as Online Learning Center with an Upscale Lifestyle User Experience
MORROW, Ga., July 29, 2014 /PRNewswire/ -- TOTO USA celebrates 25 years of unsurpassed growth and success in North America by announcing the launch of its newly renovated website, which offers improved usability and resources. The clean, modern redesign provides consumers and building industry professionals with an interactive channel to learn about the company and the expertise that led to TOTO USA's becoming a leader in the industry over the last 25 years. The site also offers easy access to new information and articles about the innovation, technology, and design that make TOTO's sustainable, high-performance products the market's leader.
"We wanted to create an online presence that provides each visitor with insight into our company, core values, and the experience of owning TOTO products," said Daijiro Nogata, CEO of TOTO USA. "We also wanted it to serve as an online learning center, which rewards visitors for the time they spend with us by providing them with valuable information on a wide array of topics, such as thought leadership articles, trends research, bathroom design advice, smart facts, visual metrics, case studies, CEUs, product information, and technical data," Nogata continued.
With a high-end lifestyle look, intuitive navigation, and responsive design, the new site offers accessibility, speed, and consistent functionality to ensure a positive and productive user experience throughout visitors' digital journey. The streamlined site navigation makes new content and features easy to find. Its responsive design in HTML5 allows the website's content to automatically adapt to any screen size, so visitors can view an optimized display of the entire site on any type of mobile device, such as smartphones and tablets.
The new site harnesses TOTO's brand promise, People-First Innovation, and its five key fundamentals -PeoplePlanetWater, People-Centered Design, TOTO Total Design, TOTO Whole Bathroom, and TOTO Everywhere-to engage visitors by providing insight into the company's products and initiatives in each core area. The "Living TOTO Library" houses a compendium of articles, case studies and other resources-everything from product specifications and industry certifications, to features and discontinued product information. A new section entitled, "My TOTO," provides consumers with folders where they may organize their design ideas and easily share them online via social media quick links. Within their "My TOTO" account, consumers may compare product selections and save their information for later use.
For building design professionals, the new "TOTO Pro" section enables them to quickly and easily access product information, download product specifications and CAD drawings, and view informational videos. As part of TOTO's dedication to the design and construction community, the company provides members with an opportunity to meet their continuing education requirements with several sponsored courses available in the "TOTO Pro" section.
The site also introduces TOTO's new lifestyle campaign entitled, "Living TOTO." Placing people squarely at its center, "Living TOTO" depicts the trend toward a more relaxed, informal lifestyle. The new campaign centers on the concept, "I want to live the TOTO lifestyle," and its timing is ideal. Studies show that the bathroom and kitchen remain the two most remodeled rooms in the home. Consumers view the kitchen as a task-oriented space (cooking, dish washing, and meal planning). They feel guilty if they are not at work on household chores. The bathroom, on the other hand, is a place to which they can escape, closing the door on the world-a place where they can spend time relaxing, rejuvenating, and restoring themselves. Capitalizing on these social trends and Americans' view that cleanliness is a virtue, the "Living TOTO" campaign aligns the company not only with consumers' daily rhythms and rituals in the bathroom, but also their personal wellbeing. In this way, the new campaign extends the TOTO brand beyond the bathroom's walls and represents TOTO as a better way to live.
TOTO wishes to thank its New York-based partners on this project: The Moderns, a solutions-oriented creative agency; DoubleSpace, an integrated communications and digital firm; and Icreon US, a global IT consultancy; for their time and expertise guiding the website redesign process. TOTO's long-standing commitment to People-First Innovation in the design and manufacture of premium plumbing products that help people feel cleaner and more alive is furthered by this redesign. The company believes the new design, content, and features provide a clearer understanding of the TOTO brand and its products, which are innovated and designed specifically to make people's lives better, care for the planet, and respect water.
TOTO USA is headquarters for the Americas Division of the TOTO Global Group, which was established in 1917 with the founding of TOTO, Ltd., in Kitakyushu, Japan. TOTO is the world's largest manufacturer of bathroom fixtures and fittings with $5.1 billion dollars in annual sales. For nearly 100 years, TOTO has been the recognized leader in performance innovation and design with products that enhance the luxury bathroom experience. Today, the company maintains 23,500 employees in 69 offices around the world and owns manufacturing facilities in Japan, Mexico, the USA, China and Europe with an affiliated network of more than 80 production facilities worldwide. With over 1,500 engineers on staff and three centers devoted to research and development, TOTO is dedicated to engineering products that respect the environment while meeting people's needs for comfort, beauty and performance. TOTO's corporate philosophy – People-First Innovation – is the guiding principle for all the company's processes, from engineering and design to manufacturing and sales. Consumers enjoy the peace of mind that comes from knowing they purchased a brand that innovates to improve people's quality of life. Winner of numerous domestic and international awards and recognitions, TOTO is the only plumbing manufacturer honored as Water Efficiency Leader by the U.S. Environmental Protection Agency. The company continues to raise industry standards and consumer expectations as to what is possible in the bathroom, as TOTO believes a high-quality bathroom is an experience and an everyday luxury people value and appreciate.
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