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Increase in Halloween spending - KOAM TV 7

Increase in Halloween spending

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Total spending on Halloween is expected to hit $7.4 billion this year, with the average American spending $77.52 on costumes alone, according to the National Retail Federation.

Some residents in the Four States have already exceeded those numbers.

Whether you're going for cute or the scare factor, for many, Halloween is quite an investment.

"I didn't know a mask could be $20- 30," said Art Vernon, 8th grader.

"Buying candy for trick-or-treaters gets up there," said Cassandra Ralston, Carthage resident. "Candy is about $10 a bag."

"There will be people in, up until trick-or-treating time, getting that last thing," said Jennifer Thomas, employee at Spirit Halloween in Joplin.

With the candy, decorations and costumes, customers say they're spending anywhere from a couple hundred to nearly a thousand dollars on Halloween.

"I work at a spook house, Barns On Haunted Hill, and we buy stuff every year," said Sandra Heesch, Jasper resident.  "It's nothing to drop $1,000."

"I've spent upwards of $500- 600 on Halloween," Thomas said.

"We usually run between $30- 50 per costume," said Pamela Merriman, Joplin resident. "With six of us in the family, it tends to add up."

Customers say the cost of accessories is what most often sneaks up on them.

"Makeup to fangs, to hose, stockings, anything that they just forgot for the basic costume," Thomas said.

"Whether you buy the big package for $40- 50 where you get all the accessories, or go cheaper on the actual costume and buy extra accessories, you really end up paying about the same price for both," Merriman said.

Some say it does not have to be a yearly expense.

"If you don't have the money, you can make up your own stuff," Heesch said.

For those who do choose to spend a lot each year, they say it's well worth the investment, especially when it leads to a smile on a little one's face.

"I love Halloween!" said Mackenzie Vice, 4-year-old.

The National Retail Federation anticipates $2 billion to be spent on decorations alone, $2.2 billion on candy and $2.8 billion on costumes nationwide, not including the $350 million expected to be spent on pet costumes.
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