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Business owners say some snow can bring in more customers this t - KOAM TV 7

Business owners say some snow can bring in more customers this time of year

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Snow in the forecast can take a toll on sales, but some business owners say a flurry or two, typically brings in more customers this time of year.

Shopper Janet Frazier is already heavily underway with her Christmas shopping.

She says winter weather in the forecast, won't slow her down.

"I work doing the week, so weekends are the only time I have to get out and do it, so I have to do it," Frazier said.

For Frazier, snowflakes falling provide motivation for shopping success.

"It does bring the holiday spirit and I think it will make shopping more fun and exciting," Frazier said.

Ashley Wakefield, owner of Sophie retailers, says a chilly boost to holiday spirit benefits her business.

"Having this kind of weather just really puts the realization in people's minds that it is that close," Wakefield said.

Business owners say holiday sales over the next 6 to 7 weeks will help cover the negative impact of colder temperatures during the first several weeks of 2015.

"In February, people just stay home because they don't have really anything that they're going out wanting to shop for," Wakefield said.

However, this time of year, a flurry contributes to the flow of customers, as long as road conditions are safe.

"Ice is definitely a different factor," Wakefield said. 

While some choose to shop at larger online retailers to avoid the colder temperatures, others say it's important to get out and support our local retailers as much as possible.

"Many of our local businesses have plenty to offer," said Kirstie Smith, Communications Director for the Joplin Area Chamber of Commerce.  "Especially when the temperature is a little bit colder, don't forget about some of our smaller merchants."

"I'm shopping whether it's snowing or not, and I always like to support the local businesses," said Lori Hill, shopper.

For some, just talking about snow chances, has their spirits bright.

"It doesn't bother me at all, I'm like bring it on," Wakefield said.

"I think this colder weather has boosted the holiday spirit for everybody a little earlier than normal," Frazier said.

Several downtown Joplin businesses will be taking part in a holiday open house next Thursday, Nov. 20.
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