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Pinnacle Bank Helps Businesses Get on Board to Accept Chip Cards - KOAM TV 7

Pinnacle Bank Helps Businesses Get on Board to Accept Chip Cards

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JASPER COUNTY, MISSOURI -

About 60% of American consumers already have the new EMV chip cards in their wallets. Experts at Pinnacle Bank helped business owners this afternoon get help troubleshooting problems integrating the new system into their stores at a workshop hosted by the Carl Junction Chamber of Commerce and sponsored by MSSU.

Gayle Navarro, owner of Ozark Nursery in Joplin, says "Right now my machine doesn't read the chips."

Navarro isn't the only business owner having trouble using the new chip card readers.

She says "Right now when you put the card in with the chip side in it says 'Please Remove Card' and when you see that message you will simply run it as a credit card and it runs just fine."

But that's not the correct way to run your card. She and other local business owners are learning why it's important to dip rather than to swipe your card from experts at Pinnacle Bank.

Brooke Schroeder, VP of Operations at Pinnacle Bank, says "The main reason they'll get on board is to provide themselves a little extra protection from charge backs and fraud."

As of October 1st merchants are now being held accountable for fraudulent charges instead of banks if they're not offering customers the new technology.

“It's a lot tougher for the smaller businesses to absorb the risk than the larger businesses in a lot of cases."

Navarro says "I definitely want to be compliant because right now as you saw it doesn't read. And it's been what 4 or 5 months into it. So I want to be compliant to protect myself."

And to protect her customers from theft it's important shoppers keep in mind the cards take longer to process.

"A couple days ago my guy actually left his card in the reader and came home. So you have to remember to remove your card. You don't maintain the card in your hand the whole time."

There is a new system out there that will allow you to do just that. It's called “Near Field Communication Technology” where you actually hold your card near the payment reader, like what's done with apps like Apple Pay.

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