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US Warns Liquid Nicotine Packets Resemble Juice Boxes, Candy - KOAM TV 7

US Warns Liquid Nicotine Packets Resemble Juice Boxes, Candy

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The Food and Drug Administration said today (May 1) the packaging practice of some liquid nicotine makers ill illegal for vaping formulas.

Federal health authorities say some liquid nicotine is being put in packaging that resembles children's juice boxes, candies and cookies.  The liquids are intended for use in e-cigarettes and vaping devices.  The agency says if children mistakenly drink the liquids, that exposure to nicotine could cause seizures, coma and heart failure.

The FDA and FTC are taking action against the companies that are misleading kids.  They have sent 13 warning letters to companies as part of the FDA's new Youth Tobacco Prevention Plan.  It's an ongoing effort to protect youth from the dangers of nicotine and tobacco products.  Several of the companies receiving warning letters were also cited for illegally selling the products to minors.

"No child should be using any tobacco product, and no tobacco products should be marketed in a way that endangers kids – especially by using imagery that misleads them into thinking the products are things they'd eat or drink. Looking at these side-to-side comparisons is alarming. It is easy to see how a child could confuse these e-liquid products for something they believe they've consumed before – like a juice box. These are preventable accidents that have the potential to result in serious harm or even death. Companies selling these products have a responsibility to ensure they aren't putting children in harm's way or enticing youth use, and we'll continue to take action against those who sell tobacco products to youth and market products in this egregious fashion," said FDA Commissioner Scott Gottlieb, M.D. "While we continue to encourage the development of potentially less harmful forms of nicotine delivery for currently addicted adult smokers, we will not allow that work to come at the expense of our children. The FDA remains committed to important efforts to restrict youth access, limit youth appeal and reduce toxic exposure to youth from all tobacco products – and we'll continue to address these issues from every angle. We're going to be taking a series of escalating actions under our new Youth Tobacco Prevention Plan, beginning with our actions last week targeting JUUL products, and continuing with today's effort with our partners at the FTC. We appreciate the FTC joining us in these actions."

"Protecting young children from unwarranted health and safety risks is one of our highest priorities," said Acting FTC Chairman Maureen K. Ohlhausen. "Nicotine is highly toxic, and these letters make clear that marketing methods that put kids at risk of nicotine poisoning are unacceptable."

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