Big Brothers Big Sisters Unveils a New Look - KOAM TV 7

Big Brothers Big Sisters Unveils a New Look


A 114-year-old mentoring organization rebrands, emphasizing the potential of all children.

Big Brothers Big Sisters of America unveiled a new, modern look and brand repositioning today, October 1st, 2018. The goal is to emphasize the urgency of the organization's mission and recruiting more diverse volunteers nationwide.

"Over the past two years, we listened to our local affiliate leaders, who do the essential work of matching youth with mentors, and it became clear that we needed a modernization of our brand to attract volunteers of all generations," said Big Brothers Big Sisters of America President and CEO Pam Iorio. "The need in our communities for young people to have a role model is more urgent than ever, and we must evolve as an organization to meet that need."

The brand transformation includes a new logo, new colors and new messaging. Officials say it's only one part of a strategy to build the foundation that will enable Big Brothers Big Sisters of America to recruit more volunteers to become mentors ("Bigs") to youth ("Littles") in their communities.

The organization's message is also pivoting from the importance of mentoring to the urgent need for every child to have their potential defended and ignited. Officials say the mission will remain the same, as will the core model of building bridges in communities by connecting one adult with one child and supporting that match at every stage, but the organization will focus on a child's potential, and our role as adults in helping children achieve their best possible futures.

"Families across the country are asking for help with complex challenges their children are facing in today's world," Iorio said. "Our new messaging, our new look, our new energy, will fuel our movement so we can serve more children across the country."

Click here for more information.

Website: BigBrothersBigSisters.org

About Big Brothers Big Sisters of America

Since 1904, Big Brothers Big Sisters has been matching youth in meaningful, enduring, professionally supported mentoring relationships with adult volunteers who defend their potential and help them achieve their biggest possible futures. Big Brothers Big Sisters' evidence-based approach is designed to create positive youth outcomes, including educational success, avoidance of risky behaviors, higher aspirations, greater confidence, and improved relationships. In the past 10 years, with 270 affiliates in all 50 states, Big Brothers Big Sisters has served nearly 2 million children. Learn how to get involved at BigBrothersBigSisters.org.

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