Quantcast

Big Brothers Big Sisters Unveils a New Look - KOAM TV 7

Big Brothers Big Sisters Unveils a New Look

Updated:

A 114-year-old mentoring organization rebrands, emphasizing the potential of all children.

Big Brothers Big Sisters of America unveiled a new, modern look and brand repositioning today, October 1st, 2018. The goal is to emphasize the urgency of the organization's mission and recruiting more diverse volunteers nationwide.

"Over the past two years, we listened to our local affiliate leaders, who do the essential work of matching youth with mentors, and it became clear that we needed a modernization of our brand to attract volunteers of all generations," said Big Brothers Big Sisters of America President and CEO Pam Iorio. "The need in our communities for young people to have a role model is more urgent than ever, and we must evolve as an organization to meet that need."

The brand transformation includes a new logo, new colors and new messaging. Officials say it's only one part of a strategy to build the foundation that will enable Big Brothers Big Sisters of America to recruit more volunteers to become mentors ("Bigs") to youth ("Littles") in their communities.

The organization's message is also pivoting from the importance of mentoring to the urgent need for every child to have their potential defended and ignited. Officials say the mission will remain the same, as will the core model of building bridges in communities by connecting one adult with one child and supporting that match at every stage, but the organization will focus on a child's potential, and our role as adults in helping children achieve their best possible futures.

"Families across the country are asking for help with complex challenges their children are facing in today's world," Iorio said. "Our new messaging, our new look, our new energy, will fuel our movement so we can serve more children across the country."

Click here for more information.

Website: BigBrothersBigSisters.org

About Big Brothers Big Sisters of America

Since 1904, Big Brothers Big Sisters has been matching youth in meaningful, enduring, professionally supported mentoring relationships with adult volunteers who defend their potential and help them achieve their biggest possible futures. Big Brothers Big Sisters' evidence-based approach is designed to create positive youth outcomes, including educational success, avoidance of risky behaviors, higher aspirations, greater confidence, and improved relationships. In the past 10 years, with 270 affiliates in all 50 states, Big Brothers Big Sisters has served nearly 2 million children. Learn how to get involved at BigBrothersBigSisters.org.

Get your weather forecast from people that actually live in your community. We update with short, easy-to-use video forecasts you can watch on your phone every day. Download the KOAM Weather App for iOS and Android:

  • NewsMore>>

  • 4 State Lotto Fever

    4 State Lotto Fever

    Friday, October 19 2018 8:03 PM EDT2018-10-20 00:03:00 GMT

    Typically, morning visitor's to Pete's in Carl Junction are there for coffee, but Friday was a bit different, all because of a billion dollar jackpot.

    More >>

    Typically, morning visitor's to Pete's in Carl Junction are there for coffee, but Friday was a bit different, all because of a billion dollar jackpot.

    More >>
  • Joplin Man Sentenced for Arson, Set Apartment Fire

    Joplin Man Sentenced for Arson, Set Apartment Fire

    Friday, October 19 2018 5:34 PM EDT2018-10-19 21:34:02 GMT
    Apartment fire in Joplin, MO in May 2018Apartment fire in Joplin, MO in May 2018
    Apartment fire in Joplin, MO in May 2018Apartment fire in Joplin, MO in May 2018
    Brian Barksdale is sentenced for first degree arson for setting fire to his Joplin apartment on South St. Louis. On May 23rd, 2018, Joplin emergency crews responded to the Cardinal Apartments at 1015 South St. Louis for a structure fire. Firefighters arrived on scene shortly before 10:00 p.m. and found a two-story wood frame multi-residential structure with heavy fire coming from an apartment on the first floor. Crews extinguished the fire by 10:30 p.m. When officers arrived on ...More >>
    Brian Barksdale is sentenced for first degree arson for setting fire to his Joplin apartment on South St. Louis. On May 23rd, 2018, Joplin emergency crews responded to the Cardinal Apartments at 1015 South St. Louis for a structure fire. Firefighters arrived on scene shortly before 10:00 p.m. and found a two-story wood frame multi-residential structure with heavy fire coming from an apartment on the first floor. Crews extinguished the fire by 10:30 p.m. When officers arrived on ...More >>
  • Former Southeast Kansas Principal Convicted of Sex Offense

    Former Southeast Kansas Principal Convicted of Sex Offense

    Friday, October 19 2018 12:20 PM EDT2018-10-19 16:20:10 GMT
    Ray Alfred GoldenRay Alfred Golden
    Ray Alfred GoldenRay Alfred Golden
    A former Columbus elementary principal is found guilty of attempted indecent solicitation of a child. Baxter Springs resident Ray Alfred Golden is accused of trying to persuade a child to enter his home with the intent to commit an unlawful sexual act upon the child in the home. The alleged incident happened in August 2015. On October 18th, 2018, Golden entered a plea of guilty in lieu of proceeding to trial. Cherokee County Attorney Jacob Conard says the 81-year-old maintained ...More >>
    A former Columbus elementary principal is found guilty of attempted indecent solicitation of a child. Baxter Springs resident Ray Alfred Golden is accused of trying to persuade a child to enter his home with the intent to commit an unlawful sexual act upon the child in the home. The alleged incident happened in August 2015. On October 18th, 2018, Golden entered a plea of guilty in lieu of proceeding to trial. Cherokee County Attorney Jacob Conard says the 81-year-old maintained ...More >>
Powered by Frankly

KOAM - Licensed to Pittsburg, Kansas
Send tips, ideas and press releases to: tips@koamtv.com
Send newsroom questions or comments to: comments@koamtv.com
Phone: (417) 624-0233 or (620) 231-0400
Web comments or questions: webmaster@koamtv.com
Newsroom Fax: (417) 624-3158

Powered by Frankly, Inc. All content © Copyright 2000 - 2018 KOAM. All Rights Reserved. For more information on this site, please read our Privacy Policy, and Terms of Service, and Ad Choices.